High street clothing store H&M has today announced that they are going to be releasing a cycle clothing range in collaboration with Brick Lane Bikes.
The 11 piece collection will launch on 7 March 2013 and will be available in 180 stores worldwide, and online. The clothing will draw on vintage inspiration and modern sports performance and is designed to work as well off the bike as on it.
The idea to release a bike clothing collection came about because, “There were quite a few people in the menswear design team that were interested in bicycles and have used bikes for a long time,” said Petter Klusel, the H&M designer in charge of the project.
H&M approached Brick Lane Bikes, a bike shop which opened in 2006, and was one of the first specialist fixed gear shops in London. Creative Director Chris Christodolo at Brick Lane Bikes said they were immediately drawn to it. The team at Brick Lane were pivotal in the design, style and functionality of the clothing and relayed valuble feedback to the H&M designers.
“A lot of us want to step of our bikes and still feel like ourselves without having to change out of our cycling gear.”
“We are extremely excited about the H&M for Brick Lane Bikes collection. Working with H&M to create clothing that mixes cycling with urban fashion is the perfect fit for us. It is exactly what we are about, and what we do best,” says Feya Buchwald, founder of Brick Lane Bikes.
H&M follow in the footsteps of other clothing companies such as Levis in offering sutible clothing for cycling.
We will inform you as soon as we get a closer look at the designs and more pictures.